Shiels_site_Cupra_v2_26.jpg

SEAT Cupra

 
 

SEAT

Cupra Launch


We were challenged with exciting petrol-heads around the country about the launch of SEAT’s most powerful car ever. We enabled car lovers to be able to experience the power of the Cupra before it’s actual launch by creating an extra-long scrolling email that challenged fans against the Cupra in a 0-60 test. We then sent out accompanying print brochures with a missing accelerator on the centre spread. Using a specially designed Cupra app, users could 'feel the thrill’ with an interactive pedal simulation, whereby the app replicated the vibrations and sounds of the Cupra engine through innovative use of the accelerometer functionality.

 
 
CU_3.jpg
CU_2.jpg
CU_4.jpg
 

63k app downloads
_

12, 000 brochures
_

petrol heads successfully excited

 
CU_5.jpg
CU_5.jpg
CU_6.jpg
CU_6.jpg