Golf Club London
Nike Golf rebranded itself as the Nike Golf Club, shifting its core focus to simply clothing and shoes. Central to this rebrand was a desire to change the way we think about golf as a sport, to modernize it and put it in opposition to the stuffy traditional hobby that some see it as. We brought golf into the city, putting the apparel in both on-course and off-course locations to show the flexibility and of the range. For the on-course element, we created a one-off tournament held at Greenwich Peninsula driving range and for the off-course, Team captains Rory McIlroy and Jason Day, along with a squad of real Nike golfers, made their way via public transport and some famous London landmarks to our location.