An absurdly sensible car for an absurdly driven generation. Gen-Z is driven, irreverent and downright practical, so Hyundai made an SUV that’s just like them — an absurdly good car at an absurdly low price that happens to come in Canadian Tuxedo.
Client
Hyundai
Year
2019
Role
Art Direction
Awards
2020 Graphis Annual: Gold
Watch — It’s Absurdly Sensible

