Daringly disruptive, digitally directed, impromptu queue gigs. We know hipster's love to be at the latest oh-so-exclusive event, gig, or opening... great. But queuing to get in? Not so great. We identified the queue as the one point in people's nights-out where energy is at a low. We allowed people to send an SOS using #GuerillaGigs to let us know where their night had lost it's energy and Desperados brought the noise.
Client
Desperados
Year
2017
Role
Art Direction & Design
Watch — Murkage V The Queue
“Not about this 30 minute queue @Birthdays
@desperadosbeer help us out #GuerillaGigs”
“@desperadosbeer We need some fun here,
1 in 1 out @Mahiki_club #GuerillaGigs”
“2 hour wait @MEATLiqour We need some
energy @desperadosbeer #GuerillaGigs”
